Your digital service may be accessible worldwide, but is it ready to serve international customers? Successfully expanding internationally requires more than a translated website. From building buyer trust and enabling payments to managing customer data and delivering reliable support, there's a lot to consider.

Join Jose Torio, CITP, Senior Manager, Partnerships & Growth at the Canadian Internet Registration Authority (CIRA) for a practical FITTskills Live session exploring what businesses need to know before selling and delivering digital services internationally.

What you'll learn:

• Attract and convert international customers: Build trust, adapt your online presence, and make it easier for international buyers to discover and purchase your services.
• Prepare your technology and operations: Identify gaps in localization, payments, subscriptions, integrations, and customer support.
• Manage risks and meet expectations: Understand key considerations around data privacy, security, service reliability, and delivering on your promises.
• Identify your next steps: Learn three practical readiness checks to prioritize improvements before entering a new market.

Who should attend?

This session is designed for business owners and professionals involved in selling digital services internationally, including SaaS providers, online subscription businesses, and other digital service exporters. It's also valuable for international trade professionals and advisors supporting these businesses.

Whether you're entering your first international market, expanding into new markets, or improving your existing international operations, you'll gain practical insights to help prepare for successful service delivery.

Bring your questions! The session includes an interactive discussion and audience Q&A with Jose and FITT's Lora Rigutto.

The session will include a 30-minute presentation and discussion followed by 15 minutes of live Q&A.  

Date: Tuesday, November 24, 2026

Time: 1:00 – 1:45 PM ET

Location: Online (Zoom)