Masterclass: Getting Global Expansion Right

The Right Skills, Systems and Connections

July 14, 2026 | 12:00 PM PT | 3:00 PM ET | 8 PM BST
Online | Presented by FITT and Global Chamber

Most global expansion mistakes are avoidable - but only if you know what to look for.

Too many companies enter new markets assuming they'll figure things out along the way, only to encounter costly challenges related to compliance, pricing, logistics, partner selection, market fit, or execution. The reality? International growth takes more than ambition and experience. It requires the right skills, the right systems, and the right connections.

Join FITT and Global Chamber for a practical, fast-paced masterclass featuring international business leaders who have built, scaled, and supported global growth across multiple markets.

Through real-world examples, lessons learned, and candid discussion, we'll explore the most common mistakes companies make when expanding internationally - and what successful organizations do differently.

You'll learn why expertise matters, how strong networks can accelerate success, and how the right systems help companies make smarter decisions, reduce risk, and adapt more effectively in global markets.

Whether you're entering your first international market or expanding into new regions, you'll leave with practical insights you can apply immediately.

What You'll Learn

• The most common global expansion mistakes and how to avoid them - even for experienced professionals

• How to evaluate markets, partners, and opportunities more effectively

• Why skills, systems, and trusted networks are critical to international success

• Practical strategies to reduce risk and accelerate global growth

Moderator

Lora Rigutto, CITP®

Partnerships and Community Lead, FITT

International trade professional focused on helping businesses and professionals build the skills, knowledge, and confidence needed to succeed in global markets.

Featured Panelists

Doug Bruhnke

Founder & CEO, Global Chamber

Global business leader with more than 40 years of international business development experience. Doug has helped companies expand globally through strategic relationships, trusted networks, and market connections spanning 195 countries.

Kingsley Borello, CITP®

Founder & CEO, TradeToWorld Marketplace

International entrepreneur and trade professional with extensive experience in global market expansion, cross-border business development, and international partnerships. Kingsley brings firsthand insights from building and scaling international ventures across multiple markets.

Who Should Attend?

• Exporters and international business professionals

• Business owners and entrepreneurs

• Market development and sales leaders

• Trade and economic development professionals

• Companies evaluating new international markets or increasing their footprint in market