Find out how service exporters can overcome market entry barriers and compete globally by building credibility and forming effective partnerships. This session will explore why exporting services is different from goods, outline practical market entry options for service providers, and examine when and how strategic alliances can support global growth.

Featuring insights from Michelle Hustler, CITP, an international trade development specialist with over 20 years of experience supporting MSMEs in global markets, who will share practical insights on alliance strategy. Participants will learn how international buyers assess credibility, common partnership risks to avoid, and how inclusive alliance approaches can help service firms enter new markets with confidence.

February 24, 2026

1-1:30 PM ET with 15 min Q&A to follow

Stay to the end for your chance to ask Michelle your questions during the Q&A.