FITT has been a critical training partner for EDC because FITTskills gives our employees practical, well-rounded knowledge across the key areas of international trade, from market entry and finance to logistics, compliance, sales and global value chains. That broader perspective helps our teams better understand the complex challenges exporters face and provide more informed, practical support. 

The CITP designation adds recognized validation of that expertise, strengthening both employee credibility and the confidence Canadian businesses can place in the guidance they receive. Through FITT’s training and certification and our broader collaboration, we’ve built a longstanding partnership focused on strengthening trade capability within EDC and across Canada’s exporter community. 

Helping Canadian companies pursue international opportunities requires more than exposure to new markets. They need the knowledge and practical tools to make informed decisions and move forward with confidence. 

FITT helped NGen address that need through customized training designed around the realities of international business. For participating companies, the training provided practical guidance on areas such as market entry strategy, positioning, partnerships and planning. For our own team, FITT also provided foundational international trade training to build stronger internal capability. 

The value of that training continues beyond the initiative itself. The knowledge gained has given both companies and professionals a stronger understanding of what it takes to pursue international growth successfully, with practical insights they can continue to apply to real business decisions 

Supporting businesses as they expand into international markets requires more than knowledge of individual trade processes, it requires a broad understanding of how market strategy, finance, logistics, sales, compliance, and business development come together. That is why WTC Vancouver has invested in FITTskills training and professional development for our team. FITT provides practical, comprehensive knowledge that strengthens our ability to understand the challenges businesses face at different stages of their international growth journey and have more informed, strategic conversations with the companies we support. The value extends beyond the classroom. Having team members pursue FITT training and earn the CITP designation strengthens our organization’s professional capabilities and credibility, while giving our clients greater confidence that they are receiving guidance grounded in recognized international trade expertise. For World Trade Centre Vancouver, developing our people is an investment in the businesses we serve. The stronger our team’s trade knowledge and capabilities, the better equipped we are to help Canadian companies navigate complexity, identify opportunities, and succeed in global markets. 

FITT worked with us to deliver a focused, one-day training experience for Hamilton businesses. 

The customized format made complex international trade topics accessible and relevant, giving participants practical considerations they could apply as they explored opportunities beyond the Canadian market. FITT was responsive throughout the planning process and worked with us to ensure the content, format and delivery aligned with what we wanted businesses to take away from the session. 

For us, the value was in being able to bring credible, specialized trade knowledge directly to Hamilton companies in a format that was practical, targeted and easy to engage with.