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Establishing Sales Channels to International Markets

International Sales & Marketing

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.

You’ll learn:

  • Different sales channel options and associated roles and stakeholders
  • How to select the right sales channels
  • Possible barriers to market access and how to avoid them
  • How to manage and monitor sales channels
  • International laws and regulations affecting sales

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

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Adapting Products and Services

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