Selling to International Markets
Atelier - International Sales & Marketing
Selling to International Markets
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Vue d'ensemble
When you communicate clearly with your customers, negotiate or conduct your transactions clearly and provide the service they want, they'll keep coming back again and again. This workshop will teach you how to set up the right sales channels to give your customers access to your products or services, discover whether using agents, wholesalers or retailers should be part of your strategy, and find how acting upon customer information you've gathered can lead to increases in satisfaction rates.
Ce que vous apprendrez
- Select the best sales channels for your business based on considerations of coverage, cost, partner relationships and location.
- Influence customers by using the right sales tools at the right time, with both new and repeat customers.
- Establish clear and accurate sales contracts that will benefit all parties and minimize the risks for your business and your partners.
- Enhance your customer relationships by ensuring efficient delivery and after-sales service is provided.
- Maximize future sales by measuring, collecting and analyzing data around customer behaviour and acting accordingly.
Ce que vous obtenez
- Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
- Video resources focusing on the central issues and concepts of the workshop and providing practical examples
- Guiding notes to facilitate tracking of key concepts
- Case studies offering real-life examples to help you study and prepare for important business situations
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
- Access to the Selling to International Markets multiple-choice online exam
- Essential international trade skills to help you compete in today’s integrated global marketplace