International Sales & Marketing

Online Courses

International Sales & Marketing

Market and sell your goods or services effectively, anywhere in the world.
CAD $600.00
Bundle Discount

Save 15%-30% off when purchasing 3 or more courses (automatically applied at checkout)

Member Pricing

CAD $550

Group Discount

View group discounts for purchasing 10+ courses

Overview

Build your company’s strong international brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers. You’ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders.

You’ll have up to 3 months from the date you register to work through the course at your own pace and take your assessment. This course offers you a choice between completing an online multiple-choice exam or completing a final project. FITT’s standard online refund policy applies to all FITTskills online courses.

Course Modules

What You'll Learn

  • Fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans
  • Meet the needs of your customers by adapting products and services for specific international markets
  • Appeal to the values and preferences of the target market by developing a strong international brand
  • Encourage future sales by providing efficient delivery of purchases and customer support
  • Increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation

What’s included

  • Course eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
  • Video resources focusing on the central issues and concepts of the course and providing practical examples
  • Guiding notes to facilitate tracking of key concepts
  • Case studies offering real-life examples to help you study and prepare for important business situations
  • Sample exam questions to demonstrate exam format and help you practice for your final assessment
  • Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
  • Assessment flexibility: this course offers you a choice between completing an online multiple-choice exam or completing a final project.
  • Essential international trade skills to help you compete in today’s integrated global marketplace

Frequently asked questions

How long do I have to complete a course?

FITTskills courses are completed over 3 months. Your assessment deadline will be 3 calendar months after the date you register.

The courses and workshops are self-paced, so the time required will vary from person to person depending on how you study, your pre-existing knowledge of the course or workshop material, and other factors. We generally estimate it will take 30-45 hours to complete a course if you are completely new to international trade, or closer to 15-20 hours if you already have 2 or more years of experience.

Do I get a certificate once I successfully complete the course?

We recognize your development in our FITTskills program with the following global trade credentials:

Can I take specific modules instead of the whole course?

The FITTskills workshops cover the same material as the FITTskills courses, but are divided into smaller sections (modules) for those interested in completing specific sections on their own or to focus on learning the material one topic at a time.

Can I extend the course beyond 3 months?

Yes. You can receive up to three 30-day deferrals for a single course or workshop. Your first deferral for a specific course or workshop will be complimentary, and a second or third deferral for that same course will be $50 each plus applicable taxes. For your first complimentary deferral, please send an email to info@fitt.ca. For your second or third deferrals for a specific course or workshop, please use the Assessment Deferral Request form.

Can I take the final exam more than once?

You are eligible to re-write a failed FITTskills assessment within 90 days of the original assessment date. There is no limit to the number of times an assessment can be re-written. However, each re-write must take place within 90 days of the previous re-written assessment deadline, and there is a fee of $100 plus applicable taxes per re-write. You can request to re-take an assessment by filling out an Assessment Registration Form.

Is there a refund policy?

A refund, minus a course/workshop withdrawal processing fee, may be granted if you formally request a refund from a course/workshop within 7 days after the registration date, provided the course/workshop assessment is deemed not to have been written. No refund will be issued if you withdraw more than 7 days after your registration date.

Course/Workshop Withdrawal Processing Fee:

The withdrawal processing fee is equivalent to 30% of the net amount paid per course/workshop. The net amount paid is calculated as the list price minus any applicable discount.

To Request a Refund:

Send an email to info@fitt.ca stating your full name, course/workshop title, date of registration, and reason for refund request.

What export/import professionals are saying

The FITTskills courses provided me with a solid understanding of how countries exchange goods and services at an international level. The courses touched on all major aspects of international trade, and the textbooks were easy to follow and offered current, relevant information. I highly recommend these courses to anyone considering pursuing a career in international business.
Atsushi Nozaki, CITP|FIBP, Shipping Agent, Senko Co. Ltd.
The FITTskills program helped me to confirm and enhance my practices in an export and marketing career, which had initially developed through my work with SSL.
Trish Tully, CITP|FIBP, VP Marketing and Sales, Survival Systems Ltd.
The courses allowed me to understand international trade as a whole, the big picture, rather than only the sales part. This allowed me to fully understand every step and see how everything is connected together.
Olivier Canolle, CITP|FIBP, Business Development Manager, SBB International