International Sales & Marketing

Market and sell your goods or services effectively, anywhere in the world.


International Sales & Marketing

Market and sell your goods or services effectively, anywhere in the world.

International Sales & Marketing

Build your company’s strong international brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers. You’ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders.

Learn how to

  • Fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans
  • Meet the needs of your customers by adapting products and services for specific international markets
  • Appeal to the values and preferences of the target market by developing a strong international brand
  • Encourage future sales by providing efficient delivery of purchases and customer support
  • Increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation
What you'll get
  • An International Sales and Marketing eBook, which includes chapter-based exercises to help you study (the related answers are also available for download)
  • Guiding notes to facilitate tracking of key concepts
  • Case studies offering real-life examples to help you study and prepare for important business situations
  • Sample examination questions to demonstrate exam format and help you practice for your final assessment
  • Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
  • International trade competencies to help you compete in today’s integrated global marketplace
  • This course offers you a choice between completing an online multiple-choice examination or completing a final project. The choice is yours!
Completing the Course

You'll have up to three months from the date you register to work through the course at your own pace and take your exam or complete your project. The exam is offered online in a multiple-choice format.

FITT’s standard online refund policy applies to all FITTskills online courses.

What people are saying
The FITTskills courses provided me with a solid understanding of how countries exchange goods and services at an international level. The courses touched on all major aspects of international trade, and the textbooks were easy to follow and offered current, relevant information. I highly recommend these courses to anyone considering pursuing a career in international business.
Mark Jewells, CITP|FIBP - Business Development Manager, First National Financial
The FITTskills program helped me to confirm and enhance my practices in an export and marketing career, which had initially developed through my work with SSL.
Brittany Sparling, CITP|FIBP, Business Development Specialist (Sales and Marketing), Agnovi Co.
The courses allowed me to understand international trade as a whole, the big picture, rather than only the sales part. This allowed me to fully understand every step and see how everything is connected together.
Olivier Canolle, CITP|FIBP, Business Development Manager, SBB International
Discount Promo Code : CITP20 Use the discount code CITP20 and get 20% OFF this online course until Dec 19, 2018.
Offer not valid with other discounts and promotions.
3 months to complete course upon registration

Workshops in this course

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