International Sales & Marketing

Build your company’s strong international brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers. You’ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders.

Learn how to

Fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans
Meet the needs of your customers by adapting products and services for specific international markets
Appeal to the values and preferences of the target market by developing a strong international brand
Encourage future sales by providing efficient delivery of purchases and customer support
Increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation

What you'll get

An International Sales and Marketing eBook, which includes chapter-based exercises to help you study (the related answers are also available for download)
Guiding notes to facilitate tracking of key concepts
Case studies offering real-life examples to help you study and prepare for important business situations
Sample examination questions to demonstrate exam format and help you practice for your final assessment
Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
International trade competencies to help you compete in today’s integrated global marketplace
This course offers you a choice between completing an online multiple-choice examination or completing a final project. The choice is yours!

Completing the Course

You'll have up to three months from the date you register to work through the course at your own pace and take your exam or complete your project. The exam is offered online in a multiple-choice format.

FITT’s standard online refund policy applies to all FITTskills online courses.

What people are saying

The FITTskills courses provided me with a solid understanding of how countries exchange goods and services at an international level. The courses touched on all major aspects of international trade, and the textbooks were easy to follow and offered current, relevant information. I highly recommend these courses to anyone considering pursuing a career in international business.

Mark Jewells, CITP|FIBP - Business Development Manager, First National Financial

The FITTskills program helped me to confirm and enhance my practices in an export and marketing career, which had initially developed through my work with SSL.

Brittany Sparling, CITP|FIBP, Business Development Specialist (Sales and Marketing), Agnovi Co.

The courses allowed me to understand international trade as a whole, the big picture, rather than only the sales part. This allowed me to fully understand every step and see how everything is connected together.

Olivier Canolle, CITP|FIBP, Business Development Manager, SBB International