Marketing Products and Services

Workshop - International Sales & Marketing

Marketing Products and Services

Plan and implement marketing strategies that will attract new customers and bring in the results you want.
CAD $300.00
Bundle Discount

Save 15% off when purchasing 3 or more workshops (automatically applied at checkout)

Group Discount

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Overview

Discover how to create the sales and marketing plan you've always dreamed of, along with a new competitive strategy, and strategies for pricing, branding and promotions. By communicating clearly to customers and explaining how your products or services will satisfy their needs and desires, you'll build your market share in existing markets and new target markets.

What You'll Learn

  • Ensure you are meeting the needs of current customers and achieving desired goals with properly designed and implemented market research.
  • Take advantage of your strengths, competitors' weaknesses and opportunities in target markets by developing a new competitive strategy.
  • Maximize profits and achieve your business objectives with a customized pricing strategy.
  • Promote your organization and make it stand out from the crowd with a great branding strategy.
  • Create awareness and demand in target markets with a promotion plan that incorporates your most effective tools and communicates culturally appropriate messaging.

What’s included

  • Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
  • Video resources focusing on the central issues and concepts of the workshop and providing practical examples
  • Guiding notes to facilitate tracking of key concepts
  • Case studies offering real-life examples to help you study and prepare for important business situations
  • Sample exam questions to demonstrate exam format and help you practice for your final assessment
  • Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
  • Access to the Marketing Products and Services multiple-choice online exam
  • Essential international trade skills to help you compete in today’s integrated global marketplace

Frequently asked questions

What’s the difference between a course and a workshop?

Our FITTskills series of comprehensive international business courses teaches you the competencies you need for a competitive career in global trade. The competencies developed by completing the entire FITTskills program meet the educational requirement for the elite Certified International Trade Professional (CITP®|FIBP®) designation.

The workshops were developed by dividing the courses into smaller sections (course modules) for those interested in focusing on learning the material one topic at a time.

  • FITTskills courses are completed over 3 months (20-40 hours)
  • FITTskills workshops are completed over 1 month (10-15 hours)
How long do I have to complete a workshop?

FITTskills workshops are completed over 1 month. Your exam deadline will be 1 calendar month after the date you register.

The FITTskills workshops are self-paced, so the time required will vary from person to person depending on how you study, your pre-existing knowledge of the workshop material, and other factors. We estimate it will take 10-15 hours to complete a workshop if you are completely new to international trade, or closer to 5-8 hours if you already have 2 or more years of experience.

Do I get a certificate once I successfully complete the workshop?

The material for this workshop is taken from the International Sales & Marketing FITTskills online course. Successfully completing this workshop will earn you partial credit towards that course.

When you successfully complete this workshop and the 2 other workshops taken from that course, Selling to International Markets and E-commerce, you will receive the full credit for that course. This credit will then count towards earning your FITT Certificate in International Trade and your FITT Diploma in International Trade.

Can I access specific units instead of the whole workshop?

Select units taken directly from the acclaimed FITTskills courses and workshops are available in our FITTskills Lite Learning series. These free downloads were created to allow you to learn about single topics you can apply to your daily work, in 1 hour or less.

I need more time to complete the workshop. Can I extend the timeline?

Yes. You can receive up to three 30-day deferrals for a single course or workshop. Your first deferral for a specific course or workshop will be complimentary, and a second or third deferral for that same workshop will be $50 each plus applicable taxes. For your first complimentary deferral, please send an email to info@fitt.ca. For your second or third deferrals for a specific course or workshop, please use the Assessment Deferral Request form.

Can I take the final exam more than once?

You are eligible to re-write a failed FITTskills exam within 90 days of the original exam date. There is no limit to the number of times an exam can be re-written. However, each re-write must take place within 90 days of the previous re-written exam deadline, and there is a fee of $100 plus applicable taxes per re-write. You can request to re-take an exam by filling out an Assessment Registration Form.

What is the refund policy?

A refund, minus a course/workshop withdrawal processing fee, may be granted if you formally request a refund from a course/workshop within 7 days after the registration date, provided the course/workshop exam is deemed not to have been written. No refund will be issued if you withdraw more than 7 days after your registration date.

Course/Workshop Withdrawal Processing Fee:

The withdrawal processing fee is equivalent to 30% of the net amount paid per course/workshop. The net amount paid is calculated as the list price minus any applicable discount.

To Request a Refund:

Send an email to info@fitt.ca stating your full name, course/workshop title, date of registration, and reason for refund request.

What export/import professionals are saying

The FITTskills courses provided me with a solid understanding of how countries exchange goods and services at an international level. The courses touched on all major aspects of international trade, and the textbooks were easy to follow and offered current, relevant information. I highly recommend these courses to anyone considering pursuing a career in international business.
Mark Jewells, CITP|FIBP, Business Development Manager, First National Financial
The FITTskills program helped me to confirm and enhance my practices in an export and marketing career, which had initially developed through my work with SSL.
Brittany Sparling, CITP|FIBP, Business Development Specialist (Sales and Marketing), Agnovi Co.
The courses allowed me to understand international trade as a whole, the big picture, rather than only the sales part. This allowed me to fully understand every step and see how everything is connected together.
Olivier Canolle, CITP|FIBP, Business Development Manager, SBB International