Marketing Products and Services
Workshop - International Sales & Marketing
Marketing Products and Services
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Overview
Discover how to create the sales and marketing plan you've always dreamed of, along with a new competitive strategy, and strategies for pricing, branding and promotions. By communicating clearly to customers and explaining how your products or services will satisfy their needs and desires, you'll build your market share in existing markets and new target markets.
What You'll Learn
- Ensure you are meeting the needs of current customers and achieving desired goals with properly designed and implemented market research.
- Take advantage of your strengths, competitors' weaknesses and opportunities in target markets by developing a new competitive strategy.
- Maximize profits and achieve your business objectives with a customized pricing strategy.
- Promote your organization and make it stand out from the crowd with a great branding strategy.
- Create awareness and demand in target markets with a promotion plan that incorporates your most effective tools and communicates culturally appropriate messaging.
What’s included
- Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
- Video resources focusing on the central issues and concepts of the workshop and providing practical examples
- Guiding notes to facilitate tracking of key concepts
- Case studies offering real-life examples to help you study and prepare for important business situations
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
- Access to the Marketing Products and Services multiple-choice online exam
- Essential international trade skills to help you compete in today’s integrated global marketplace