Selecting a Market Entry Strategy

International Market Entry Strategies

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.

You’ll learn:

  • The commercial risk management process
  • How to review commercial risk data
  • How to identify key risks and measure probability and impact
  • How to develop options and select strategies
  • How to implement the strategies and evaluate the results

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and download the PDFs now. Access the content right away or save them to read later.

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
FREE

Documents and the International Trade Transaction

Which documents do you need to meet legal and regulatory requirements and avoid financial penalties or customs issues on your cross-border shipments? Learn how to properly complete, submit, and manage all required documents, dotting every “I” and crossing every “T”.
FREE

Conducting Cost and Pricing Analysis for Exporting Products

Before exporting your products, you need a cost and pricing strategy to ensure your transactions will be viable. Learn how Incoterms® and HS codes can affect your costs, and set your pricing strategy based on market,...
FREE

Crossing Borders and Managing Customs

Shipping across borders involves keeping track of many various agencies, laws, regulations and customs. Learn how customs and border security agencies function, which steps you need to follow to comply with all customs regulations, protocols and programs, and how customs brokers can help.
FREE

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