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Selecting a Market Entry Strategy

International Market Entry Strategies

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.

You’ll learn:

  • The commercial risk management process
  • How to review commercial risk data
  • How to identify key risks and measure probability and impact
  • How to develop options and select strategies
  • How to implement the strategies and evaluate the results

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

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International Market Entry Strategies

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International Contracts and Partnership Agreements

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
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International Trade Finance

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Cash Flow Management

Cash Flow Management

A cash flow management plan is essential to businesses in international trade to prevent bankruptcy and keep day-to-day business functioning. Learn what impacts your cash flow, what changes you can make to improve your cash flow, how to make projections, and how to develop a cash flow plan.
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International Sales & Marketing

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Adapting Products and Services

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
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International Sales & Marketing

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Marketing with Digital Technology

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.
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