Marketing with Digital Technology

International Sales & Marketing

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.

You’ll learn:

  • How to increase your website traffic and conversion with SEO & SEM
  • How to attract and engage customers through social media, content, and email marketing
  • How to automate marketing activities and data collection to enhance user experience
  • Customer relationship management

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and access the PDFs and videos now. View the content right away or save them to peruse later.

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
FREE

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
FREE

Crossing Borders and Managing Customs

Shipping across borders involves keeping track of many various agencies, laws, regulations and customs. Learn how customs and border security agencies function, which steps you need to follow to comply with all customs regulations, protocols and programs, and how customs brokers can help.
FREE

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
FREE

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