Marketing with Digital Technology

International Sales & Marketing

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.

You’ll learn:

  • How to increase your website traffic and conversion with SEO & SEM
  • How to attract and engage customers through social media, content, and email marketing
  • How to automate marketing activities and data collection to enhance user experience
  • Customer relationship management

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and download the PDFs now. Access the content right away or save them to read later.

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
FREE

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
FREE

Analyzing and Mitigating Currency/Foreign Exchange Risk

Currency exchange rate fluctuations create a degree of uncertainty for any business engaged in international trade. Learn how currency/foreign exchange risks affect you, how to select the best risk mitigation, and foreign exchange strategies.
FREE

Conducting Cost and Pricing Analysis for Exporting Products

Before exporting your products, you need a cost and pricing strategy to ensure your transactions will be viable. Learn how Incoterms® and HS codes can affect your costs, and set your pricing strategy based on market,...
FREE

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