Planning for International Market Entry
Atelier - International Market Entry Strategies
Planning for International Market Entry
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Vue d'ensemble
The organizations that succeed in new international trade ventures are usually those that carefully plan their market entry strategies. This workshop will help you choose the right market entry strategy for your industry and needs, analyze market entry opportunities, and create a new international business plan. You’ll be able to play to your strengths better than ever and establish the best possible strategy for your short-term and long-term future.
Ce que vous apprendrez
- Explain the advantages and disadvantages of each type of market entry and how to apply them in real-world situations.
- Select the most advantageous market entry strategy for your international venture based on the results of feasibility research, risk analysis, and competitive analysis.
- Identify, research and analyze potential business partners who may be able to help you in an international venture.
- Develop a strong international business plan including key business strategies with identified metrics upon which the organization can monitor progress, successes and weaknesses.
- Develop a strategic plan for market entry, based on the international business plan.
Ce que vous obtenez
- Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
- Video resources focusing on the central issues and concepts of the workshop and providing practical examples
- Guiding notes to facilitate tracking of key concepts
- Case studies offering real-life examples to help you study and prepare for important business situations
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
- Access to the Planning for International Market Entry multiple-choice online exam
- Essential international trade skills to help you compete in today’s integrated global marketplace