International Market Entry Strategies

Online Courses

International Market Entry Strategies

Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently.
CAD $600.00
Bundle Discount

Save 15%-30% off when purchasing 3 or more courses (automatically applied at checkout)

Member Pricing

CAD $550

Group Discount

View group discounts for purchasing 10+ courses

Overview

The International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

You’ll have up to 3 months from the date you register to work through the course at your own pace and take your assessment. This course offers you a choice between completing an online multiple-choice exam or completing a final project. FITT’s standard online refund policy applies to all FITTskills online courses.

Course Modules

What You'll Learn

  • Choose the most advantageous market entry strategy based on research and analysis of options and potential barriers
  • Develop an international business plan that details key business strategies with metrics to monitor success
  • Excel in new markets by establishing and managing strategic global business alliances through use of research, evaluation, negotiation and continued communication
  • Establish and maintain productive business relationships using knowledge of cultural factors in target markets
  • Maximize profit and ensure efficient distribution and control by managing direct and indirect exports
  • And much more

What’s included

  • Course eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
  • Video resources focusing on the central issues and concepts of the course and providing practical examples (only available in English)
  • Guiding notes to facilitate tracking of key concepts
  • Case studies offering real-life examples to help you study and prepare for important business situations
  • Sample exam questions to demonstrate exam format and help you practice for your final assessment
  • Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
  • Assessment flexibility: this course offers you a choice between completing an online multiple-choice exam or completing a final project.
  • Essential international trade skills to help you compete in today’s integrated global marketplace

Frequently asked questions

How long do I have to complete a course?

FITTskills courses are completed over 3 months. Your assessment deadline will be 3 calendar months after the date you register.

The courses and workshops are self-paced, so the time required will vary from person to person depending on how you study, your pre-existing knowledge of the course or workshop material, and other factors. We generally estimate it will take 30-45 hours to complete a course if you are completely new to international trade, or closer to 15-20 hours if you already have 2 or more years of experience.

Do I get a certificate once I successfully complete the course?

We recognize your development in our FITTskills program with the following global trade credentials:

Can I take specific modules instead of the whole course?

The FITTskills workshops cover the same material as the FITTskills courses, but are divided into smaller sections (modules) for those interested in completing specific sections on their own or to focus on learning the material one topic at a time.

Can I extend the course beyond 3 months?

Yes. You can receive up to three 30-day deferrals for a single course or workshop. Your first deferral for a specific course or workshop will be complimentary, and a second or third deferral for that same course will be $50 each plus applicable taxes. For your first complimentary deferral, please send an email to info@fitt.ca. For your second or third deferrals for a specific course or workshop, please use the Assessment Deferral Request form.

Can I take the final exam more than once?

You are eligible to re-write a failed FITTskills assessment within 90 days of the original assessment date. There is no limit to the number of times an assessment can be re-written. However, each re-write must take place within 90 days of the previous re-written assessment deadline, and there is a fee of $100 plus applicable taxes per re-write. You can request to re-take an assessment by filling out an Assessment Registration Form.

Is there a refund policy?

A refund, minus a course/workshop withdrawal processing fee, may be granted if you formally request a refund from a course/workshop within 7 days after the registration date, provided the course/workshop assessment is deemed not to have been written. No refund will be issued if you withdraw more than 7 days after your registration date.

Course/Workshop Withdrawal Processing Fee:

The withdrawal processing fee is equivalent to 30% of the net amount paid per course/workshop. The net amount paid is calculated as the list price minus any applicable discount.

To Request a Refund:

Send an email to info@fitt.ca stating your full name, course/workshop title, date of registration, and reason for refund request.

What export/import professionals are saying

The FITTskills courses were very informative and enjoyable. One of my favourite courses was International Market Entry Strategies…The course content gave me a broader understanding of the potential risks that could arise when doing business internationally and how to mitigate them. The program sharpened my knowledge of different cultures’ unique methods of conducting business… The online courses were very convenient for me. I was able to pace myself and complete my courses during my free time while working.
Hiwot Regasa, CITP|FIBP, Student Liaison, Mount Royal University
My favourite course was International Market Entry Strategies because it provides a great platform for international trade and export readiness. I would recommend anyone thinking of a career in international trade to consider taking the FITTskills courses.
Liesl Harewood, CITP|FIBP, Independent Consultant
The FITT courses I took helped me to learn how to deal with the financial transactions operations system and learn how to manage my own business. My favorite course was International Market Entry Strategies, because it taught me the best way to understand the local content regulations, how to expect and plan for risk, and how to choose the best entry mode for any potential market.
Joseph Sassi, CITP|FIBP, Customs Brokerage Representative, UPS Supply Chain Solutions