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Selecting a Market Entry Strategy

International Market Entry Strategies

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.

You’ll learn:

  • The commercial risk management process
  • How to review commercial risk data
  • How to identify key risks and measure probability and impact
  • How to develop options and select strategies
  • How to implement the strategies and evaluate the results

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

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International Market Entry Strategies

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International Contracts and Partnership Agreements

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
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Feasibility of International Trade

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Analyzing and Mitigating Commercial Risk

Analyzing and Mitigating Commercial Risk

What possible risks do your business partners, suppliers or customers present to your business? Learn how to identify all key areas of potential risk, measure risk probability, and develop a plan to mitigate them.
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International Sales & Marketing

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Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
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Products & Services for a Global Market

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Intellectual Property Protection

Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.
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