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Selecting a Market Entry Strategy

International Market Entry Strategies

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.

You’ll learn:

  • The commercial risk management process
  • How to review commercial risk data
  • How to identify key risks and measure probability and impact
  • How to develop options and select strategies
  • How to implement the strategies and evaluate the results

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

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International Market Entry Strategies

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International Contracts and Partnership Agreements

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
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Global Value Chain

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Crossing Borders and Managing Customs

Crossing Borders and Managing Customs

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Analyzing and Mitigating Currency/Foreign Exchange Risk

Analyzing and Mitigating Currency/Foreign Exchange Risk

Currency exchange rate fluctuations create a degree of uncertainty for any business engaged in international trade. Learn how currency/foreign exchange risks affect you, how to select the best risk mitigation, and foreign exchange strategies.
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Analyzing and Mitigating Commercial Risk

Analyzing and Mitigating Commercial Risk

What possible risks do your business partners, suppliers or customers present to your business? Learn how to identify all key areas of potential risk, measure risk probability, and develop a plan to mitigate them.
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