Adapting Products and Services

International Sales & Marketing

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.

You’ll learn:

  • Adaptation options & how to decide which ones to employ
  • How to complete market research and define your customer
  • How to increase perceived value for products & services
  • How to increase sales through “growth hacking”
 

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and download the PDFs now. Access the content right away or save them to read later.

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
FREE

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.
FREE

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
FREE

Documents and the International Trade Transaction

Which documents do you need to meet legal and regulatory requirements and avoid financial penalties or customs issues on your cross-border shipments? Learn how to properly complete, submit, and manage all required documents, dotting every “I” and crossing every “T”.
FREE

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