​

Adapting Products and Services

International Sales & Marketing

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.

You’ll learn:

  • Adaptation options & how to decide which ones to employ
  • How to complete market research and define your customer
  • How to increase perceived value for products & services
  • How to increase sales through “growth hacking”

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

Download Now
Adapting Products and Services video screenshot
Adapting Products and Services PDF download screenshot

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and access the PDFs and videos now. View the content right away or save them to peruse later.

International Sales & Marketing

Sorry, your browser does not support inline SVG.

Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
FREE
Download
Learn More

International Sales & Marketing

Sorry, your browser does not support inline SVG.

Marketing with Digital Technology

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.
FREE
Download
Learn More

International Trade Finance

Sorry, your browser does not support inline SVG.

Cash Flow Management

Cash Flow Management

A cash flow management plan is essential to businesses in international trade to prevent bankruptcy and keep day-to-day business functioning. Learn what impacts your cash flow, what changes you can make to improve your cash flow, how to make projections, and how to develop a cash flow plan.
FREE
Download
Learn More

Sorry, your browser does not support inline SVG.

Clone of Intellectual Property Protection

Clone of Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.
FREE
Download
Learn More
See all FITTskills Lite Downloads

Download any FITTskills Lite unit for free, anytime.

Get the targeted know-how you need now, and apply it right away. Download your FITTskills Lite PDF instantly and read through the contents in an hour or less. Get access to additional FITTskills Lite video content with every download.

Download Now