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Adapting Products and Services

International Sales & Marketing

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.

You’ll learn:

  • Adaptation options & how to decide which ones to employ
  • How to complete market research and define your customer
  • How to increase perceived value for products & services
  • How to increase sales through “growth hacking”

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

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International Sales & Marketing

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Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
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International Sales & Marketing

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Marketing with Digital Technology

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.
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Feasibility of International Trade

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Analyzing and Mitigating Commercial Risk

Analyzing and Mitigating Commercial Risk

What possible risks do your business partners, suppliers or customers present to your business? Learn how to identify all key areas of potential risk, measure risk probability, and develop a plan to mitigate them.
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Feasibility of International Trade

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Analyzing and Mitigating Currency/Foreign Exchange Risk

Analyzing and Mitigating Currency/Foreign Exchange Risk

Currency exchange rate fluctuations create a degree of uncertainty for any business engaged in international trade. Learn how currency/foreign exchange risks affect you, how to select the best risk mitigation, and foreign exchange strategies.
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