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Choisir une stratégie d’entrée sur le marché

International Market Entry Strategies

Choisir une stratégie d’entrée sur le marché

Vous souhaitez accéder à un nouveau marché, mais ignorez comment vous y prendre ou encore comment gérer les risques potentiels et les coûts? Découvrez les forces et les faiblesses de chaque option d’entrée sur le marché, ainsi que le processus correspondant afin de choisir la stratégie qui vous convient le mieux.

Ce que vous apprendrez :

  • Types de stratégies d’entrée sur le marché, y compris l’exportation directe et indirecte, le commerce électronique, le franchisage, la concession de licence et les alliances stratégiques
  • Stratégies d’investissement direct étranger
  • Mettre en place une veille concurrentielle
  • Stratégie d’entrée sur le marché pour les services

Ressources gratuites :

  • Document PDF téléchargeable contenant tous les concepts clés de l’unité
  • Vidéo dans laquelle un Professionnel accrédité en commerce international (PACI) explore les concepts clés et fournit un contexte pratique au moyen d’exemples concrets

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