Products & Services for a Global Market

In the Products and Services for a Global Market course, you’ll learn how to adapt and conform your products and services to differences in regulatory, legal, cultural and consumer/client requirements in international markets. Analyzing how these differences may impact the cost, product design, packaging, labeling, product testing, and service delivery, and then developing strategies around these custom aspects, is key to your long-term success in any international target market.

Learn how to

Establish a competitive advantage with the best design options for adapting products and an effective plan to implement good development and testing processes
Maximize output and minimize costs and risks by developing products for the international market based on customer specifications and regulations
Build a strong local reputation by meeting customers’ cultural needs and abiding by all legal and regulatory requirements
Stand out from the crowd by developing well-defined and/or customized service offerings
Keep your customers happy by addressing the specific needs of your target markets
And much more

What you'll get

A Products and Services for a Global Market eBook, which includes chapter-based exercises to help you study (the related answers are also available for download)
Guiding notes to facilitate tracking of key concepts
Case studies offering real-life examples to help you study and prepare for important business situations
Sample examination questions to demonstrate exam format and help you practice for your final assessment
Mobile-friendly courses: access and download all course materials, including your eBook, for easy reading on the go!
Access to the Products and Services for a Global Market multiple-choice online examination
International trade competencies to help you compete in today’s integrated global marketplace

Completing the Course

You'll have up to three months from the date you register to work through the course at your own pace and take your exam. The exam is offered online in a multiple-choice format.

FITT’s standard online refund policy applies to all FITTskills online courses.

What people are saying

The FITT program opened my eyes to many aspects that I had overlooked in the past, such as the best market entry strategies, as well as the cultural aspects, and how you should adapt your products and services to your targeted market.

Louei Ali, CITP|FIBP, Director of Business Development, Canada TOPP Co.

The courses provide a great framework for understanding how, for example, marine insurance or licensing agreements would typically work in international markets. Once you know those general principles it’s much easier to find information specific to a certain country.

Tanita Alexandridis, CITP|FIBP, Senior Associate, Advisory Services, Export Development Canada

With FITTskills courses, I found an opportunity to enrich my career by adding knowledge of many topics to my business foundations. The courses were a great opportunity for me to get hands-on international commerce experience.

Carlos Urrea, CITP|FIBP, Supply Chain Specialist, Cinnos Mission Critical Inc.