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Intellectual Property Protection

Products & Services for a Global Market

Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.

You’ll learn:

  • Types of intellectual property protection
  • How to mitigate intellectual property risk
  • How to monitor intellectual property infringement
  • How to implement intellectual property protection strategies

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

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International Sales & Marketing

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Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
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Global Value Chain

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Crossing Borders and Managing Customs

Crossing Borders and Managing Customs

Shipping across borders involves keeping track of many various agencies, laws, regulations and customs. Learn how customs and border security agencies function, which steps you need to follow to comply with all customs regulations, protocols and programs, and how customs brokers can help.
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International Market Entry Strategies

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Selecting a Market Entry Strategy

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.
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Feasibility of International Trade

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Analyzing and Mitigating Currency/Foreign Exchange Risk

Analyzing and Mitigating Currency/Foreign Exchange Risk

Currency exchange rate fluctuations create a degree of uncertainty for any business engaged in international trade. Learn how currency/foreign exchange risks affect you, how to select the best risk mitigation, and foreign exchange strategies.
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