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Marketing with Digital Technology

International Sales & Marketing

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.

You’ll learn:

  • How to increase your website traffic and conversion with SEO & SEM
  • How to attract and engage customers through social media, content, and email marketing
  • How to automate marketing activities and data collection to enhance user experience
  • Customer relationship management

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

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International Sales & Marketing

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Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
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International Sales & Marketing

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Adapting Products and Services

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
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Products & Services for a Global Market

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Intellectual Property Protection

Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.
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Feasibility of International Trade

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Conducting Cost and Pricing Analysis for Exporting Products

Conducting Cost and Pricing Analysis for Exporting Products

Before exporting your products, you need a cost and pricing strategy to ensure your transactions will be viable. Learn how Incoterms® and HS codes can affect your costs, and set your pricing strategy based on market, environmental and internal factors.
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