Success in global markets starts with cultural intelligence. 

Join FITT and Startup Canada's #StartupGlobal program for an engaging webinar exploring how businesses can build meaningful international relationships and navigate cultural differences to succeed in global markets.

Building Global Relationships: Cultural Intelligence for Market Success will examine cross-cultural communication, negotiation strategies, and practical examples of Canadian companies successfully expanding abroad. Attendees will gain insights into adapting sales, marketing, and partnership approaches for diverse global audiences while building stronger international connections.

This interactive panel discussion will be moderated by Lora Rigutto, CITP, Partnerships and Community Lead at FITT, and will feature expert perspectives from leaders working across international partnerships, global business development, and media.

Featured Speakers

• Neha Beri (She/Her)
  Director, Global Partnerships Bureau, Wellington Advocacy

• Lora Rigutto (She/Her)
  Partnerships and Community Lead, FITT

• Dani Lechner
  Business Development Director, KLIFO

• Peter Pearse-Elosia (He/Him)
  Founder and Editor-In-Chief, Digimillennials Media Companies Inc.

What You’ll Learn

• How cultural intelligence impacts international business success

• Best practices for cross-cultural communication and negotiations

• Strategies for building trust and long-term global partnerships

• Real-world examples of Canadian businesses succeeding internationally

• How to adapt sales and marketing approaches for global audiences

📅 Date: June 25, 2026
🔗 Register here: https://luma.com/qi1thjg9

​​PARTNERS
The Startup Global program is powered by Startup Canada, co-presented by UPS and Export Development Canada, with FITT as an Ecosystem Partner, and Community Partners