Expanding into international markets requires more than a great product. Everything needs to be adapted to work in your new market.

In this webinar, we’ll explore key considerations to strategically adapt your products, branding, and positioning to meet the unique demands of global markets. We’ll share practical insights for assessing when and how to adapt your offering, align with local customer expectations, and reduce the risks associated with market entry.

Featuring guest speaker Lannia Pan MacAleer, CITP, Trade Development Officer with Global Trade Services at Innovation PEI, this session brings a hands-on perspective from supporting exporters as they expand internationally. Whether you’re an export-ready SME, trade professional, or entrepreneur entering new markets, you’ll leave with clear, actionable considerations to support your market-entry planning.

April 28, 2026

1-1:30pm ET Fireside Chat

Followed by 15 minutes Q&A.