Exporting 202: Navigating Your Next Stage of International Growth

1-hour session: 45-minute presentation followed by 15 minutes of Q&A

Presented by the Forum for International Trade Training (FITT) in partnership with Export Development Canada (EDC), this session is designed for Canadian businesses and professionals at different stages of their export journey – from those exploring international opportunities for the first time to experienced exporters looking to strengthen their approach, build internal capacity, or expand into new markets.

This practical webinar will help you take a more strategic approach to your next international growth move. You’ll explore the key questions to ask before entering, expanding in, or diversifying into international markets, and identify where your business may need to strengthen its capabilities before moving forward.

What you’ll take away

You’ll leave with a clearer understanding of how to:

• Assess your organization’s export readiness and capacity
• Evaluate potential markets and international opportunities
• Identify important risks, gaps and considerations before committing resources
• Think through market entry, sales, financing and other key growth decisions
• Prioritize practical next steps for moving forward with greater confidence

Whether you are already exporting, exploring a new market, or looking to strengthen your approach, this session will give you a practical framework for making more informed international growth decisions.

Presented by Lora Rigutto, CITP^®, through the EDC x FITT International Trade Learning Centre.

1-hour session: 45-minute presentation followed by 15 minutes of Q&A

Date: Tuesday, November 10, 2026
Time: 1:00-2:00 PM ET 
Location: Online (Zoom)

Register now to start planning your next international move with greater clarity and confidence.