Learn how to pinpoint the best global markets for your business — using strategy, data, and expert insight. 

In this focused session, international trade strategist Peter Gray, CITP, will outline the key criteria for evaluating new markets, including demand trends, regulatory environments, cultural fit, competition, logistics, and digital readiness. You’ll also discover reliable sources of market intelligence and see practical examples of effective market screening. 

We’ll highlight common pitfalls companies face when expanding abroad and share best practices for making informed, risk-aware decisions. You’ll also learn how advisors and FITT-trained experts can help guide successful market entry. 

Perfect for professionals looking to expand with confidence and clarity.